Nicholson’s Pubs has launched a new Hop Circle app, which it claims is the first pub-based loyalty and rewards app to be released in the UK.

The app, which is free to download for iOs and Android devices, offers customers a selection of rewards and benefits for loyalty.

One of the features is the Ale Trail, guiding users through five London tours of notable Nicholson’s pubs, with a 25%-off-discount the reward for completing each trail.

The app will also allow users to browse a collection of tasting notes in the Ale Library, a growing encyclopedia of over 150 ales, bracketed by brewer, style, strength and season.

It also offers 25p off a pint of cask ale, while further offers and promotions will be automatically downloaded to the My Rewards section throughout the year.

Every Hop Circle user will also receive a welcome voucher upon download, entitling them to a pint of Nicholson’s Pale Ale for £1, redeemable in any of the group’s 78 pubs across the UK.