Lucky Voice, the karaoke booth and style-bar concept, is to extend its brand into people's homes with the launch of an online service. The 'off-trade' move will enable customers of the group to re-create the Lucky Voice experience by downloading up to 6,000 songs through personal computers and home music systems. In addition to charging customers a fee for the service, which is to be launched later this year, it is also expected to generate additional income for the group through some advertising. Lucky Voice, which is led by Nick Thistleton, is backed by some high-profile investors including Karen Jones, the executive chairman of Food & Fuel, and Martha Lane-Fox, the co-founder of Lastminute.com. Thistleton told M&C: "The online service is another way for us to reach our customers. Wherever people come together to sing, we want Lucky Voice to be the name that people instantly think of." It will next week open its second standalone site, in London's Islington. It's flagship is in Soho's Poland Street. It also has a presence at Tiger Tiger sites in Manchester and Cardiff through a franchising agreement with Novus Leisure.