Revolution Bars Group, the AIM-list bar group, has made Ketel One Vodka its official house pour across its 66-strong estate.
Ketel One Vodka will commence pouring terms on 21 March across the Group’s two brands, Revolution and Revolución de Cuba.
Revolution said that the new three-year agreement strengthens its two most important drinks categories, Premium Spirits and Cocktails.
Diageo Reserve will work closely with Revolution Bars Group by providing enhanced vodka training for its 2000-strong operations team and support with cocktail development and consumer-facing activations to ensure guests always receive expert serves that deliver on taste and innovation.
Myles Doran, commercial director, Revolution Bars Group, said: “The group has always focussed on providing innovative, expert serves using only the best spirits and ingredients. The opportunity to trade up to a super-premium vodka reaffirms our credentials, providing our cocktail consumers with best in class.”
