Walkabout’s parent company, iNTERTAIN, was given three awards at the Benefits Excellence Awards which recognise excellence in human resources, and specifically the continued innovation and success of voluntary benefits programmes.
The group picked up the awards for Benefits Pioneer for its My iNTERTAIN voluntary benefits platform that was shown to have made a substantial contribution to employees and their organisation’s benefits strategy.
Secondly it was recognised in the Most Successful Targeted Approach to a Workforce Demographic category for displaying an excellent understanding of their work force in relation to choosing the most effective communication channels.
For this it promoted the new available benefits to their young and vastly offline (no computer access in their day-to-day working lives) employees. Channels utilised were text messages, Facebook and Twitter feeds, area meetings, posters and HTML emails. The activity has resulted in a 95% engagement in the platform to date.
The third award was for the Grand Prix which was presented for going above and beyond, iNTERTAIN was seen as the most outstanding company across all the award sectors.
iNTERTAIN CEO, John Leslie said: “We are delighted to have won these awards, and are especially proud of the Grand Prix. To look around the room and see the companies we beat is a real credit to our HR team. They’ve worked incredibly hard and deserve this success.”
