Hawthorn, the community pub company, has announced a new package of support for pub partners and operators ahead of the reopening of pubs.

The measures set out Hawthorn’s rent policy through until August 2021, support for its operator managed estate, and incentives to help partners get up and running and return to profitability.

Hawthorn will continue with current rent levels through to the end of May, with further reductions continuing throughout June and July, and support grants available post-August for any pubs requiring extra assistance.

Under the proposals, rent will be capped at around 30% until the end of May, increasing to 50% in June and 75% in July, before returning to 100% in August, in-line with the expected gradual increase in trade.

Further measures include cashback incentives on all purchases, enhanced credit terms and step-by-step re-opening guides, as well as point of sale provided to all pubs.

Operator managed pubs will have around £550,000 worth of support available for labour costs and outside areas to increase capacities.

Hawthorn has provided more than £8m of support for its partners and operators since March 2020.

The company expects more than 300 – 60% – of its pubs in England will be open for trading on 12 April.

A similar proportion of the Scottish estate is expected to trade on 26 April, while the company is awaiting further information about the roadmap for reopening in Wales.

Hawthorn’s L&T pubs have invested £500,000 in 110 schemes to add lighting, heating, and covers, and support Covid compliance in pubs across the estate.

Its Capex programme has seen £10m spent in the past twelve months, on improving beer gardens and making as many of Hawthorns’ pubs as possible the best places for customers to enjoy a beer in long-awaited company.

Hawthorn CEO, Mark Davies, said: “It is incredibly important to me and everyone at Hawthorn that we support our partners and operators to get back to full strength as quickly as possible. Our business is only successful if our partners’ businesses are successful, and we hope this package of measures will help our pubs to bounce back stronger and more quickly.”