Greene King is apparently seeking to avoid the error made by Crowded House, the pub company that went into receivership in July 1999 after buying 40 Beefeater sites a year earlier and finding sales slumped once the brand name was removed.
The Suffolk-based brewer is one of several interested parties looking at the 51 Beefeater restaurants put up for sale by Whitbread for an estimated £40m-plus.
However, Greene King's chief executive, Tim Bridge, told the Times that the key issue would be to determine how the sites would perform if the Beefeater brand was taken off.
The Suffolk-based brewer is one of several interested parties looking at the 51 Beefeater restaurants put up for sale by Whitbread for an estimated £40m-plus.
However, Greene King's chief executive, Tim Bridge, told the Times that the key issue would be to determine how the sites would perform if the Beefeater brand was taken off.
