Greene King is to launch a new craft beer-focussed concept pub in Cambridge.

The company is to convert The Avery, which was marketed as a venue to watch sports, into The Grain Store, opening on March 6.

Greene King said that after a six-figure investment the pub would focus on “an extensive choice of craft beer and cask ale sourced from local, national and international breweries, complemented by food pairings, in-depth team knowledge, and excellent customer service”.

A recruitment day is being held today. Among the roles being advertised is a social media champion, working 12-16 hours per week, providing “regular updates on all advertising across all social media”.