Goose Island is to close its first UK pub, 18 months after launching and following an unsuccessful rebrand.
MCA’ sister title, the Morning Advertiser, has revealed that the Chicago-based brewer will cease trading at the former Be At One site in Ramsden Road on Sunday.
The company has said it will instead be focussing on the launch of its brewpub on the former Drunken Monkey site in Shoreditch High Street.
It had already amended the offer at Balham and changed the name of the site from Vintage Ale House to Goose Island Tap House.
In a statement, Goose Island Beer Co international president Ken Stout said that focusing on scaling up operations in Shoreditch was the primary reason for the closure of the Balham site.
He said: “This is definitely not ‘goodbye’, it’s just a ‘see you soon’. Balham was our first ‘home’ in the UK, but this year we’re scaling up our operations and opening our brand new brewpub in the heart of Shoreditch, where we’ll be living out our dream of brewing on-site.
“Our team will be making small batch beers right in front of your eyes, and serving-up pints from our classic and award-winning range too. We’re pumped!
“A big thanks to everyone who shared in the good times with us in Balham over the past year and a half. We can’t wait to see you at our new Brewpub opening in late summer!”
In an interview with the MA earlier this year, Goose Island founder John Hall admitted the brewery “had been a little bit ahead of ourselves” in opening The Vintage Ale House, and insisted that Shoreditch was “where we should have been in the first place”.