Everards, the privately-owned Leicestershire group, has signed a new 10 year sponsorship deal with the Leicester Tigers Rugby Club,
As part of the deal Everards will be the club's exclusive drink supplier, as well as enjoying hospitality and branding at the stand.
Everards’ chairman, Richard Everard, said: “We have enjoyed a long standing partnership with the Leicester Tigers and I’m delighted this is set to continue over the next decade.
“This is an obvious fit for Tiger Best Bitter as many of our fans are also supporters of the Leicester Tigers. We look forward to working with the club to develop a close relationship with our pubs.”
Leicester Tigers managing director, David Clayton, added: “We are thrilled to have the opportunity to continue our close relationship with Everards.
“The Tiger Best Bitter brand is an excellent fit with our club as it represents quality, has a strong local heritage and an extremely loyal fan base.”
