The Epicurean Club has acquired Inn Places, the travel accommodation website, with a view to creating the largest collection of invitation-only premium inns and pubs on one direct marketing and booking platform, MCA has learnt.
The pubs on Inn Places are handpicked and individually inspected by founder David Hancock, who becomes ‘Inn Curator’ and will look to increase The Epicurean Club’s Collection in the next six months.
The Epicurean Club was founded by Cirrus Inns chief executive Alexander Langlands Pearse and features 21 award-winning inns in the countryside or traditional village locations and five premium pubs in London.
The Epicurean Collection, which will relaunch later this summer, will showcase what Hancock will deem to be the best inns and pubs across Britain, along with curated experiences to add value for the guest and financial return for the property.
The Epicurean Club chief operating officer, Ed Hill, said: “This Collection is about creating community and belonging: a community of premium inns and pubs that deliver exceptional guest experience.
“For our ‘Friends’ – our free membership – The Epicurean Club will be the ultimate guide with trusted reviews, the ability to book directly with the chosen property and upgrade to specially curated Epicurean Experiences,” he added.
The British staycation industry has been increasing each year and the Epicurean Club wanted to be at the heart of this growth, he said.
Hancock said joining forces with The Epicurean Club was “a natural and pragmatic move” because The Epicurean Club was looking to expand its Collection of inns and pubs and because “they have great marketing clout”.
The Epicurean Collection inns and pubs will have the opportunity to benefit from “Inn Club” membership later this year with regular networking and learning events around the country as well as the opportunity to be part of the Inn Club Purchasing Group.
Each Inn that features in The Epicurean Collection is asked for a 10% commission rate on all room bookings and 15% on all Epicurean Experience bookings made through Epicurean Club channels.