Ei Group, formerly Enterprise Inns, has announced that its next managed operator partnership will be with Three Cheers Pub Co – the London-based gastro pub operators.

The first site under the banner of the new Six Cheers Ltd joint venture, will be the Bedford in Balham.

Three Cheers becomes the eighth partnership under the Ei Managed Investments model, which was launched exactly two years ago, with Rupert Clevely the first partner.

EiG said the Six Cheers would transform “a number of pubs which are currently part of Ei Group’s estate”, with a focus on the seasonal British produce, English beer, fine wines and champagnes and stunning party spaces.

Tom Peake, co-founder of Three Cheers Pub Co, which was originally Renaissance Pubs, said: “We are absolutely delighted to be working alongside Ei Managed Investments and we are especially excited about taking on a venue as iconic as The Bedford. It’s a pub we’ve known all our lives and we are thrilled to have the opportunity to restore it to its former glory.”

Nathan Wall, operations director for Ei Managed Investments, added: “Six Cheers is an exciting venture for us. We’re delighted to be working alongside the Three Cheers Pub Co. team and harness the experience they’ve gained from building their unique pub company.”

There are currently 24 pubs trading under the various relationships with a target of 30- 35 by the end of September.