3Sixty Restaurants, the James Horler-led group, has secured a second site for its Ego in a Pub format, in Yorkshire.
The group has taken new free of tie lease on The Beverley Arms in Ackworth, Yorkshire, with an opening set for late August. The landlord is Wellington Pub Company.
It has already secured planning permission for an extension to the front of the property.
Horler told M&C that the company hoped to have signed on a third site under the pub format by the end of the year.
He said: “This is a very exciting property for us to develop the Ego brand into. Our first pub development has been very successful in Stockton Brook and we are keen to expand the Ego brand into public house venues across the country. Our local community behaviour gives us a very strong point of difference and has contributed to two years of strong like for like sales growth.”
Last month, Horler told M&C that the company would be focusing on growing its fledgling pub estate going forward, with its first site, Ego at Stockton Brook generating average weekly sales of £25k up from £4k/5k before acquisition and ROI of in excess of 50%.
He said: “Our focus now will be on securing further pubs to operate under the Ego umbrella. The success of the Holly Bush in Stockton Brook has given us a lot of confidence that this format works.”
