Eclectic Bars Group, the Brighton Pier Group-owned business, is to begin the expansion of its fledgling ping pong, craft beer and pizza concept, Smash, with an opening in London, MCA understands.
The company, which is chaired by Luke Johnson, is believed to be set to convert its Po Na Na site in The Broadway, Wimbledon to the concept.
Eclectic launched the Smash concept at its Reading Sakura site last May.
Speaking about Smash in March, Johnson said: “We are only six months in so we are still tinkering but I would say we are pleased with progress so far.”
The company said that the Smash concept had been inspired by the craze in London for activity led bars – including Bounce, Flight Club and Swingers.
It said the concept was flexible enough to accommodate activities other than ping pong and represented a valuable opportunity to stretch day parts in principally late-night venues with excess space available.