CG Restaurants & Bars has told MCA that it is preparing for its next stage of growth, with the launch of its Dirty Martini brand in Manchester this summer.
The company said that after the success of its first stage of national expansion in Cardiff, it has acquired a site subject to conditions at 211 – 217 Deansgate from Bruntwood Estates Ltd.
The group plans to invest £1.5m in the conversion of the 6,700sq ft three floor retail and office space for what will become the tenth site under the brand.
The expansion builds upon the recent success of Dirty Martini Cardiff, which the group said had exceeded budgeted sales by 10.2%.
The site also reported generating over 12,000 pre-booked covers since opening late October.
Scott Matthews, chief executive, said “We are excited about opening our first site outside London in the North, in Manchester. Our recent expansion in Cardiff has been a huge success, and as a result we are progressing with our national expansion strategy with confidence.”
The bar group currently operates sites in Bishopsgate, Clapham, Covent Garden, Hanover Square, Islington, Monument, St Paul’s, Minories and Cardiff.
The brand sold over one million cocktails in 2016.
