Carling has launched a new interactive DVD quiz for use in pubs. The quiz includes questions covering general knowledge as well as football and music, illustrated with pictures and movie clips. Des Johnson, brand director for Carling, said: "Providing support for our customers is a key objective for Carling, and the new pub quiz aims to address the problem publicans have in midweek, where footfall is often quite slow. Everyone knows the popularity of pub quizzes and how they can encourage drinkers to spend more time in the pub."

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