Camden Town Brewery launches pub support initiative

Camden Town Brewery has launched a new initiative to help pubs in the recovery period.

Through its ‘To The Pub’ campaign, the business will donate free kegs – totalling 260,000 pints - of its new American pale ale to pubs when they reopen.

On top of the direct beer donation, consumers have been urged to help the cause by purchasing packs of 500ml cans from the Camden Webshop from 26 June, or Ocado in July.

All proceeds from its online sales will go towards making more beer to give to pubs for free.

“This double dry-hopped American Pale Ale was brewed to support and celebrate the industry we love at its time in need,” said the business.

“And when pubs are back open for beer business, by heading to enjoy a pint of To The Pub, you’ll be helping them putting more cash in their tills, to get them back on their feet and keep them pouring.”

Pubs looking to get involved are encouraged to contact the brand at sellmebeer@camdentownbrewery.com.