The Burning Night Group expects to open another Bierkeller site this year following its launch in Birmingham and is eyeing the brand’s suitability for smaller locations.
The group has secured the former Brannigans site in the city’s Broad Street for the Bierkeller format, which takes in the eponymous Bavarian beer hall format, sports bar Shooters and the Around the World in 80 Beers bar.
It will be the fifth Bierkeller, following Liverpool, Leeds, Manchester and Cardiff.
Operations director Peter Robinson said: “It’s at a very early stage but it will be the same kind offer as in the existing sites. Birmingham is a great location for us and we’ll be bringing something completely different that appeals to all demographics.”
On future growth, he said: “I suspect there will be another Bierkeller somewhere in the country before the end of the year.
“We are open-minded about the kind of locations we’ll look at. We generally have a rule that we need a catchment area of around 250,000 to make one of our venues work but that doesn’t necessarily rule other places out. Cardiff only has 200,000 but because it attracts people from the surrounding areas it works for us. In the past we have looked at places like Brighton, which is not a huge place but is a destination and has a large catchment area. Those sorts of areas are definitely of interest to us.”
Robinson said licensing delays had frustrated attempts to get on site at the second site for the group’s Potting Shed Bar & Gardens concept, in Beverley. He said other sites were being considered for the concept but nothing had been secured.