Scottish brewer and pub operator BrewDog has rolled out table service to all its UK bars and announced new bar snacks and an initiative for designated drivers.
In the latest update on its website the company said: “When in one of our bars, it’s great to be able to wander over to the counter and ask one of our highly-trained staff for suggestions (or simply hand over your money having already chosen). But if you’ve secured that comfy booth and can’t face the trip, all of our UK bars now offer table service! Sit tight, and you’ll be able to get that same fantastic assistance without having to take your eye off that pressing game of Kerplunk.”
It follows the introduction of a ‘push for service’ button at its latest venue in Liverpool.
The company also announced that as of this week it was offering designated drivers a 15% discount on soft drinks. Customers who have their car keys at the bar when ordering will get the discount on a cola, coffee or BrewDog’s 0.5% Nanny State.
It has teamed up with gourmet popcorn producers Joe&Seph’s to match its headline beers with a snack. They include Goat’s Cheese and Black Pepper (suggested pairing: Dead Pony Pale ale), smooth Caramel and Espresso (Brixton Porter) and Madras Curry with Lime & Black Onion Seeds (Punk IPA).
Other new bar snacks include Weyermann candy malt - a frosted coating added to air-dried malt.
BrewDog’s round-up also includes the news that co-founder James Watt has become only the ninth person in the world (and first in Europe) to earn the title of Master Cicerone. The test, to gauge expertise in beer tasting, includes 10 hours of written questions, two hours of oral questions and two hours of beer tasting and evaluation. Candidates needed an overall score of 85% to pass.