XP Factory is to open its first overseas Boom Battle Bar in Jumeirah Beach, Dubai, this month.

The concept, which has c25 branches in the UK, offers axe throwing, crazy golf, darts, karaoke, and shuffleboard among other activities.

It will open in the DoubleTree by Hilton Dubai on 15 July.

Earlier this year, XP Factory posted revenues of £22.8m for 2022, with an operating profit of £1.3m.

Boom Battle Bar owner-operated revenue was £9.5m in its first full year of operation.

It further reported like-for-like sales growth of 44% across Q1 2023 in Boom Battle Bar sites that were trading last year.