Bar Sport, the fledgling entertainment bar group, is to launch a franchise model of the brand, with 100 sites set to open within the next three to five years, M&C Report has learned. The four-strong Midlands-based company, which is headed by Scott Murray, plans to open the first franchised Bar Sport in September, followed by six further outlets the following year. Murray, the group’s managing director, said that the franchised venues would be a scaled-down version of the existing company-owned bars, comprising around 30 high definition television screens instead of the standard 100. The company was targeting high street and town locations including Falkirk, Dunstable, Worcester, Northampton and Wolverhampton, with 12 sites also planned for Scotland. The scheme would be adapted to three different types of franchisees – individuals already in the trade with spare capital, business people with money to invest and high net worth current or former sports stars. The group said that it had already received interest from several professional snooker players and was looking to develop a signature Bar Sport incorporating the name of the sports personalities. Murray explained that the model, which was based on a US version, would give franchisees the option to trade free-of-tie, with the company only taking a 5% monthly fee and expectations of a 69% gross profit margin for the franchisee. Murray said: “Now is the perfect time to be launching the Bar Sport franchise; property can be acquired at a lower cost than this time last year and there is a swell of talented individuals on the look out for employment opportunities. “We are a sport loving nation and Bar Sport has a proven reputation for attracting a broad consumer base.” The company said that while it was currently focusing on the UK, it was considering launching a franchised site in Ayia Napa, Cyprus following interest from a regional investor. Bar Sport said that it had succeeded in getting new funding from several private investors for the roll-out of its company-owned sites. It planned to expand its portfolio to 10 outlets by mid-2011 and was currently in negotiations over a venue in Northampton.