Arc Inspirations has reported a like-for-like wet sales increase of 43% across its estate during the four-week World Cup period.
The Leeds based company, which operates Banyan, The Box and Manahatta, also grew food sales by almost 10% across the tournament period.
The Box bar in Headingley, saw like-for-like wet sales up 75% and took £45,000 for the England vs Sweden quarter-final match on Saturday 7 July.
All bars in the estate enjoyed double-digit sales increases.
Beer sales on the day of the England-Croatia semi-final this week were up by 351% across the estate on a like-for-like basis.
Martin Wolstencroft, founder and chief executive, said: “Great weather, favourable kick-off times and an England team that performed well in a major tournament meant that we enjoyed a superb World Cup. Match days in our bars have been truly fantastic experiences and led to some stellar sales figures. What was very pleasing was how our hard-working teams handled the exceptionally busy match days from an operational perspective and continued to provide great service to customers.”
Arc plans to open three new sites this autumn, including two bars in Manchester.
