Arc Inspirations, the Yorkshire-based bar operator is introducing a new concept to its estate, and is targeting suburbs of Manchester after securing its first site in the city.

Founder Martin Wolstencroft told M&C that its Zed bar in Chapel Allerton, Leeds, will be re-branded as Kith & Kin.

He said the rebranding was part of the work he was doing for the 15th anniversary of the company to freshen up its estate.

Wolstencroft said over the past decade and a half it had consolidated its position in Yorkshire and was now ready to roll out.

He said the company had grown turnover from £11.4m in March 2013 to a projected £19m for March 2016, with headcount growing from 260 to 500 in the same period.

Its 13th site will be its third Banyan Bar & Kitchen in Manchester’s Corn Exchange. The site is set across two floors with a total area of 10,000 sq ft.

He said: “It’s a massive step for us because it’s the first time we have spread out of our heartland. It makes us a real northern player.

“We have secured finance for further growth and we are planning to grow to 20 sites by 2018. To get to that point we may need to bring in some alternative sources of funding.

“For the moment we will be looking to grow across the north – we’re particularly keen on the suburbs of Manchester - but eventually we could expand further than that.”

Arc Inspirations is spending £400,000 refurbishing The Box, in Headingly, which is its highest grossing site. It will re-open next month.

On the work being done to Zed, Wolstencroft said: “We are re-branding it as Kith & Kin. The idea is based around local produce, local communities and making life more simpler for local people.

“At the moment our estate is based around five main brands - student concepts; aspirational neighbourhoods; The Pit; Banyana and Manahatta.

“We’re principally looking for opportunities for Banyan, The Pit and aspirational neighbourhoods. The work we are doing with Kith & Kin is about getting a great concept for our aspirational neighbourhoods sites. “