Steamin’ Billy Brewing director Billy Allingham is bidding to open a bowling alley in Leicester.

Allingham’s East Street Lanes company has applied to transform a 33,475 sq ft former Dunelm store in East Street, into an alley, with crazy golf and a bar.

Steamin’ Billy owns 11 pubs in Leicestershire, Rutland, Derbyshire and recently expanded into Warwickshire.

Allingham recently secured a £1.5m funding package from HSBC to reach 20 sites.

The group’s estate is divided into food pubs and beer pubs and last autumn it introduced new format, Pizzas, Steaks, Burgers & Brews.