Online wholesaler StarStock has teamed up with Brakes, Coca-Cola European Partners and Use Your Local to launch mypubshop.com, an e-commerce platform for pubs to offer essential groceries like bread, eggs and milk via click and collect.

Admiral, Greene King and St Austell have all signed up. Admiral CEO Chris Jowsey said: “We are doing everything we can to support our pub operators through this extremely challenging period.

“Our pubs sit at the heart of their communities, so we’re expecting a good take up of this service so that many of them can act as essential goods stations and support people as best they can.”

Greene King MD Wayne Shurvinton said: “Publicans care deeply about their communities and in this current crisis it has been uplifting to hear time and time again about pubs going above and beyond to give so much back to their neighbours and friends.”

He added mypubshop “gives our publicans who had maybe wanted to help – but weren’t sure how – the tools to step forward to help their communities.”