Byron, the better burger brand, has appointed Simon Wilkinson as its new chief executive.

Wilkinson has most recently been working as CEO Consultant to investment firm Carlyle Group and as an advisor to Parkdean Resorts. He was previously chief executive at La Tasca Restaurants, leading the turnaround of the business before it was sold to the Casual Dining Group where he became a board director and the managing director for Strategic Options.

Byron, which operates 53 restaurants across the UK, was acquired in 2018 by Three Hills Capital Partners.

Mauro Moretti, managing partner at Three Hills, said: “We are thrilled to have Simon on board for the next chapter of Byron’s story.”

“Byron’s a fantastic brand, still hugely loved by its customers. With Simon joining as CEO we know we have been very fortunate to have attracted a top-class executive who will lead the excellent Byron team to refurbish the estate later this year and drive the brand forward. And in the coming months we will be making further appointments which will complete the restructure of Byron’s top management team.”

Wilkinson said: “I’m delighted to be joining Byron, the original premium burger brand, as its new CEO. I was in the fortunate position of having a number of options available to me, but Byron ticked all the boxes I was looking for; it’s a great brand, is now well funded and will be investing in restaurant refurbishments and positioning the brand to be the best in what is a rapidly changing market.

“And in Mauro, the Byron board and the Three Hills Capital Partners team I can see we have super-passionate owners all of whom share the vision of how we will drive Byron forward to future success.

“I have enjoyed my consultancy time at Parkdean Resorts and would like to personally thank Martin Robinson the chairman for the opportunity.”

Simon Cope stepped down from the chief executive role in December after just over a year with the company, including taking it through a Company Voluntary Arrangement (CVA) process.