Zonal has appointed Alison Vasey to the newly-created role of group product director, as it continues to strengthen its senior management team.

Vasey joins from Mitchells & Butlers where she worked for eight years, most recently as head of service transition.

She will take responsibility for the strategic direction and definition of the hospitality tech provider’s product range across the group.

Commenting on her appointment, Vasey said: “This is a fantastic role and I am so excited to be joining the Zonal team. Zonal has an impressive range of business products that support both operator and customer journeys and I look forward to working with its customers and R&D teams to create new solutions that will benefit the sector for decades to come.”

Zonal has invested close to £7m in the last financial year, with Vasey to focus on accelerating its marketing technologies team located in Staffordshire, R&D in Tanfield, Edinburgh and its innovation centre in Abingdon, Oxfordshire.

Peter Edwards, chief operating officer at Zonal, added: “We are delighted to have Alison onboard to continue our drive in delivering product innovation for operators and their consumers, who increasingly expect technology excellence as an integral part of their hospitality experience.

“Working closely with our customers, Alison is a key appointment in a role that will lead our product strategy and tactics, defining what gets developed and when.”