St Peter’s Brewery has appointed John Hadingham, formerly of Aspall Cyder, as its new managing director.

He replaces Steve Magnall, who is stepping down from his role at the end of this week.

The group said that Hadingham would focus on sales strategy and new product development as the brand looks to expand into new markets and categories.

He said: “My background is in brand development, sales, and team development and I intend to use my expertise to make St Peter’s Brewery one of the major players in brewing and build on the excellent success it has already achieved in the on and off-trade.”

St Peter’s Brewery owner John Murphy added: “John brings with him a wealth of experience and skills that are a perfect fit. We have a great brand, a strong portfolio of products, and the team and equipment to increase production. We have some catching up to do in certain marketing areas but I believe John is fully up to the challenge.”