Smashburger UK has appointed Jayne Baker, formerly of Wright & Bell, as its new managing director, MCA understands.

Baker was most recently operations director for Greene King’s Old English Inns, managing director of the Imbiba-backed Wright & Bell, and retail director of Mitchell & Butler’s O’Neill’s, Sizzling Pubs & Oak Tree concepts.

She takes over from Tracy Gehlen who stepped down from Smashburger UK in August, with head of marketing Lauren Haslewood overseeing the brand on an interim basis.

Baker will also oversee Chosen Bun, the three-strong burger delivery concept, which is also part of the MSG Group.