Simon George is to step down as managing director of Budweiser Budvar UK after six years in the role.

Succeeding George will be Jitka Vlčková, who will initially join the group as joint MD alongside George as part of an extensive handover.

Vlčková’s most recent role was as country commercial manager for the Czech and Slovak markets for a Belgian food company.

Petr Dvořák, Budweiser Budvar NC managing director, said: “We are extremely grateful to Simon for all his hard work and effort over the past seven years – he leaves our business with our very best wishes and sincere thanks.

“Simon and the UK team have done a great job in building the Budvar brand. In particular, we are pleased with the brand performance in the UK, and we are particularly proud of the latest market share data showing we are the fastest-growing Czech brand in the GB off trade.”

“I have loved my time here but it’s now the right time for me to handover and embrace a new challenge,” George added. “The appointment of Jitka means the UK business is in great hands as the team prepares for Brexit and the full roll out of our ‘Greetings from the Republic of Beer’ programme to the UK on trade.

“As a Top 10 World beer brand in both draught and packaged formats, we are confident about the future opportunities for Budweiser Budvar in the UK.”

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