Paul Sarlas, the former chief executive of Ping Pong, has been made chief executive of Jason Wells’ all-day dining concepts Brew Café and Antipodea, MCA has learnt.

Sarlas, who is the founder and managing director of Savvy IQ hospitality consultants, takes up the newly created role as the Jason Wells group targets five new openings over the next 12 months in its South West London heartland.

Wells told MCA with the appointkment of Sarlas, who was recerntly linked with new Japanese burger concept Ichibuns, the group would have head office capacity for another five sites.

He said they would take a site-specific approach to new openings, with smaller sites to be launched under the Brew Café braned, and larger sites to be Antipodea restaurants.

The group will target locations such as Oxshott, Cobham and Teddington, before looking to establish a presence in North London locations such as St John’s Wood and Hampstead Heath.

At the same time, he confirmed the third Antipodea would open on the former Muriel’s site on 30 Hill Street in Richmond in six weeks’ time.

Wells said: “We’ve pinpointed another six locations where we probably have the ability to go to, including Cobham, Oxshott, Teddington – there’s plenty of spaces where we should be which would suit Brew and Antipodiea

“With our new CEO coming on board we’ve got enough head office to take it us to another five sites. Logistically it needs to be reasonably close, and our for the next 12 months our focus will be on South West London.

“After that our first North London site would probably be a Brew in St John’s Wood, Hampstead Heath.”

On the split between the two brands, Wells added: “What we decided to do is grow both models, but rather than try and cocoon Brew or Antipodoea, when they’re a little bit bigger, and the demographic warrants it, we’re going to open it as an Antipodea. And alsongide that we’re actively seeking Brew sites as well, smaller ones.

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