Tasty, the owner and operator of Wildwood restaurants, has appointed Harald Samúelsson as an independent non-executive director.

Samúelsson has more than 20 years of experience in the UK restaurant industry, helping grow Strada from four to 54 restaurants from 2000 to 2008.

As Côte joint managing director, he oversaw the group grow from two to 72 restaurants.

In 2013, he co-led a management buy-out of Côte with CBPE Private Equity for £100m and in 2015 co-led a sale of Côte to BC Partners for £245m.

During his Côte tenure, Samúelsson was also joint managing director at Bill’s restaurants from 2010 to 2012.

In 2016, Harald joined Honest Burgers as a senior advisor and commercial director.

He is also lead investor in Polu Poke.

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