Knoops has expanded its senior leadership team with the appointment of Romy Miller as chief marketing officer.

Miller joins the chocolate drinks specialist from KellyDeli, which owns Sushi Daily, Europe’s largest sushi brand with 1,200 outlets.

She also previously held the role of marketing & commercial director for Gail’s Bakery.

As CMO, Miller will focus on growing Knoops’ brand awareness, deepening customer loyalty through digital, and accelerating the brand’s growth plans within the UK as well as through global partnerships.

Knoops currently has 18 stores across the UK and continues to grow, with recent openings in Edinburgh and Nottingham and imminent openings in Leeds, Bristol, York, and Newcastle.

It is also in discussions with partners to take the concept into international markets.

William Gordon-Harris, executive chairman and CEO of Knoops, said: “Our ability to attract someone with Romy’s experience to join Knoops validates our huge ambition both in the UK and internationally. Romy has experience in building high-profile hospitality and FMCG businesses, as well as fast-growing companies, which will be essential as we scale Knoops as a multi-channel international brand and create the hot and cold chocolate drink category across the globe. I am delighted to be welcoming her to scale the Knoops global brand vision.”

Romy Miller, incoming CMO of Knoops, said: “Knoops is a distinctive, pioneering brand of a new category of high quality hot and cold chocolate drinks. I am thrilled to be joining the business to share Knoopology with more people to enjoy in Knoops’ own stores and at home.”