Patisserie Valerie has promoted Jenni Hughes-Ward to group chief financial officer.

Hughes-Ward previously served as finance director of the Causeway Capital-backed business for several months, and joined from Sofa.com.

The chartered accountant previously worked at Links of London and Tribe Marketing.

Patisserie Valerie has more than 50 outlets, and during the pandemic accelerated the rollout of its online direct-to-consumer e-commerce service.

Owner Causeway Capital, which acquired the brand out of administration in February 2019, has merged the business with another portfolio investment, Bakers + Baristas, with James Fleming taking up the role of group CEO.