London-based Indian restaurant group MW Eat has appointed Tim Selby as the new managing director of its seven-strong Masala Zone casual dining chain.
Selby, who was previously operations director of the chain, rejoins the business after a stint as chief operating officer at London Union, the parent company of Street Feast and Dinerama co-founded by Henry Dimbleby and Jonathan Downey.
Selby is the also founder of international franchising business NoMat Hospitality and ex-managing director of Hed Kandi.
He was also a former operations manager at Fuller’s and TGI Friday’s.
Parent company MW Eat also operates high-end Indian restaurants - the Chutney Mary, Veeraswamy and the Michelin-starred Amaya.
Founded in 2001, the group has undertaken a repositioning of Masala Zone - which has sites in Covent Garden, Soho, Camden, Bayswater, Earls Court and Islington as well as a concession in Selfridges – over the last few years, intended to make the group’s 10-strong estate more coherent.
The chain had an average spend of £12 per head but MW Eat’s owners are eyeing a more upmarket offering and a considerably higher spend.