HelloFresh, the recipe box company, has moved outside the food and drink sector with its appointment of Claire Davenport as its new chief executive replacing Ian Marsh, who is leaving for personal reasons.

Davenport joins HelloFresh from VoucherCodes.co.uk where she was general manager.

She has previous worked as chief commercial officer at global online games company Bigpoint GmbH, chief of staff at Skype and executive vice president of strategy at RTL Group.