Greene King Pub Partners – the leased, tenanted and franchise division of Greene King – has appointed Penny Baldwin as franchise operations director.

Baldwin will be responsible for the continued rollout of Greene King Pub Partners’ Hive Pubs franchise brand.

A Greene King employee since 2010, Baldwin has held the position of head of commercial for Greene King’s Metropolitan Pub Company for the past two years.

Prior to this, she held various roles in the Metropolitan Pub Company and Loch Fyne Restaurants for Greene King, including head of marketing and head of commercial and operations manager.

Greene King Pub Partners has opened 12 Hive Pub franchise sites, with considerably more set in the pipeline for the rest of 2022.

The Hive Pub franchise agreement gives licensees a proven branded concept for £5,000 ingoing cost, with a performance-based share of turnover and profit share.

Wayne Shurvinton, managing director for Greene King Pub Partners, said: “I am delighted Penny will be joining our Pub Partners team. Developing our pub franchise model, including Hive Pubs, is a major strategic priority for us. The hard work and effort of our franchise team has delivered us 12 brilliant Hive Pub sites to date, and I am excited to see the brand’s continued growth under Penny’s leadership as franchise operations director.”