Adam Fowle, the ex-Mitchells & Butlers (M&B) chief executive, has stepped down as chief executive of Tesco Family Dining, the retailer’s subsidiary that previously oversaw brands including Harris + Hoole and Giraffe, MCA understands.
Fowle officially joined Tesco at the start of 2014. He had been consulting the retailer on its move into the eating-out sector for the previous 18 months, which has seen it acquire Giraffe, take a stake in Harris + Hoole and develop its own in-store restaurant offer Decks.
The company also started a refurbishment programme of its in-store cafes, which was underlined when it acquired 266 in-store cafes that were previously operated by third party companies for around £9m in 2015.
However, over the last two years, the retailer has changed its strategy under new overall chief executive Dave Clarke to refocus on its core business.
This led to the sale of Giraffe to Boparan Restaurant Group (BRG) and Harris + Hoole to Caffe Nero.
A number of former M&B employees joined Fowle at Tesco, including Andrew Hallam, Tom Crowley, James Pavey and Sam Wignell. Crowley has since become chief executive of BRG.
Adam Martin, formerly marketing and strategy director at M&B, remains as the group’s commercial and marketing director.