As a twist on an old favourite, M&C Report takes five minutes to talk to Ed Turner, managing director of Geronimo Inns, about the best meal he’s eaten this year and the job he’d have away from Geronimo

What’s your main business priority for the coming 12 months?

Being better and different to the competition!

 

What is the best marketing campaign you have seen this year?

The campaign by Mcdonalds where your meal cost a bit of love or a hug or a dance … Plain simple creative fun.

 

Where did you have your best meal this year?

I did a street food tour of Hanoi on the back of a scooter and was blown away by the simplicity and the flavours.

 

Which business in the sector provided the best experience?

Soho House every time and as often as possible!

 

What is your main concern regarding the impact of the general election?

More red tape being added.

 

Which other business (any sector) would you most like to run and why?

I’d love to be in charge of Lego - I would never get anything done but I’d be really creative… And very happy!