Liz Norris, who stepped down as brand director at YO! Sushi, earlier this year, has launched her own sector-focused consultancy business called Be A Pineapple.

Norris, who stepped down from YO! in August after over a year and a half with the company, was formerly global marketing director at Le Pain Quotidien and also marketing director of Zizzi.

Her current clients include Peyote, the three-strong Mexican concept led by restaurateur Arjun Waney.