ETM Group, the operator of Aviary, Greenwood and Redwood, has appointed Marcia Genjelian as marketing director.

Genjelian has previously held prominent positions within hospitality businesses, including director of marketing at Casual Dining Group, now known The Big Table.

She joins the 14-strong group this month.

Ed Martin, CEO of ETM, said: “I am delighted to welcome Marcia, and her wealth of marketing expertise, to the team. This year is already shaping up to be a year like no other with new opportunities in the pipeline and strengthened pre-booked sales across the group, highlighting the pent-up demand in the market. I have no doubt Marcia’s appointment will drive and complement our guest centric vision as we finally get back to doing what we do best, creating memorable experiences for our guests.

Genjelian, added: “In what is truly a pivotal time for our industry, I am thrilled to be joining ETM Group and working with the team to build on such a strong foundation of premium bars and restaurants. Ensuring value is at the forefront of our offer and understanding our guests changing needs is vital to our next chapter of growth. I look forward to developing our guest strategy to meet, and surpass, these needs.”