East Coast Concepts, the Manchester-based operator of Neighbourhood and Victors, has appointed Simon Kaye as managing director, as it targets growth across the UK, MCA has learnt.

Kaye was the chief operating officer of Walkabout operator Intertain, which was sold to Stonegate by private equity owners Better Capital in December 2016.

Earlier in his career, he held senior roles at S&N Retail, including managing director of the Pubs West division, responsible for overseeing 750 sites.

More recently he has been a non-executive director of Italian concept Morso.

He joins a senior management made up of chairman Harvey Smyth, chief executive and founder James Hitchen and finance director John Hammond.

East Coast Concepts was backed by mid-market private equity firm NorthEdge Capital in 2016 and operates Neighbourhood and Victors.

Neighbourhood is inspired by New York’s dining district and operates three city centre locations in Manchester, Liverpool and Leeds.

Victors is a Hamptons-inspired dining concept, with three locations in Oxford, Hale and Alderley Edge.

James Hitchen said: “Simon joins at a very exciting time for the business. We have recently launched two new Victors sites in Oxford and Alderley Edge and are gearing up for the next stage of our development. We have ambitious growth plans and Simon’s sector experience will be invaluable in helping us to realise them. He has experience of working with private equity and rolling out a variety of restaurant and bar concepts while still delivering exceptional customer services.”

Simon Kaye added: ‘’James and his team at East Coast Concepts have created two stand-out, award winning brands at the premium end of their markets and I very much look forward to working with the team to help drive forward their expansion plans.”