US fried chicken brand Popeyes has announced the appointment of Tom Crowley as its UK chief executive.

Crowley brings over 20 years’ experience leading UK pub, casual dining and QSR brands - more recently, as managing director of Giraffe Concepts and CEO of Boparan Restaurant Group (BRG).

Crowley will be responsible for the brand’s UK expansion, with plans to open 350 sites.

Crowley said: “I’m thrilled with the opportunity to launch the globally renowned Popeyes brand into the dynamic UK market. I believe we have a truly disruptive proposition rooted in authentic Louisiana culture that will really resonate with UK guests.

“This last year has been incredibly hard on the hospitality industry and I’m pleased that Popeyes® will be able to contribute to the industry’s recovery with our ambitious goals for the UK. Popeyes is a very special brand and I am very excited about what we can achieve over the next 10 years and beyond.”

The first Popeyes restaurant in the UK is expected to open by the end of 2021 and will represent the brand’s 11th country in the Europe, Middle East and Africa region, which already has more than 350 Popeyes restaurants.