City Pub Group has appointed Richard Myers as chief marketing officer.
Myers, joins the pub owner and operator on 1 February, as the group looks to kickstart the next phase of its growth.
He is an experienced marketeer with more than 18 years within the drinks and hospitality industries, and most recently worked at Urban Pubs & Bars where he was responsible for all aspects of marketing, including brand proposition development, branding, digital strategy, PR and CRM, across the 40 London-based sites.
Myers previously held the role of marketing director at Meantime Brewing Company, where lead its brand positioning and development work both in the UK and globally, helping to grow the business exponentially prior to its sale in 2015, and has also held senior marketing roles at SAB Miller, Bacardi Brown Forman and Vita Coco as well for Smart Group, a hospitality and events agency.
His career originated within established, blue-chip businesses and has since progressed into entrepreneurial scale up businesses, where he has led teams with disruptive and differentiated thinking, particularly within digital strategy and activation, said the group.
Commenting on his appointment, Clive Watson, executive chairman of City Pub Group said: “We are delighted to welcome Richard to City Pub Group as our first dedicated chief marketing officer.
“Richard will report to me and join the executive committee to evolve and strengthen our business. He has a wealth of experience in marketing, but especially in digital communication, something which City Pub Group believes is critical to today’s customer and therefore to the future success of the business.
“With Richard’s guidance we are determined to excel in this area to differentiate and augment our business.”
Myers added: “The business has huge potential and I am thrilled to be joining the team to continue to fuel the further growth of the group. I am eager to get started and leverage my experience of helping to grow businesses of similar size, by ensuring the core proposition – and the activation of that in market – is compelling for our customers and sustainable for the journey ahead.”
