Butcombe Brewery has appointed John Breading as UK sales director.

Breading previously worked for The Beer Seller, Magners UK, and latterly developed a national sales strategy with Frobishers Juices. He will be responsible for Butcombe’s On and Off trade sales, including trade marketing.

Phil Rowsell has also joined Butcombe as operations manager at the group’s new 54,000 square foot distribution centre in Brigwater. The new site has four new projects including a new craft beer production unit, a bottling and kegging line, alongside a beer storage and delivery facility. Rowsell previously worked as a General Manager with DHL Tradeteam.

Breading said: “It’s an exciting time to join Butcombe as the the company marks its 40th anniversary. My role will involve supporting our sales team’s passion for customer care and ensuring our focus is on quality. We plan to build on the brewery’s success in the local beer market, growing our loyal West Country customer base, as well as increasing sales further afield.”

Rowsell said: “It’s a pleasure to take on the challenge of running Butcombe’s new distribution centre. The site will allow us to increase our production to keep pace with growing demand and serve our customers more effectively at a lower cost. Butcombe intend to reinvest the savings into the development of the Butcombe beer brands to secure our future growth.”