Scottish brewer BrewDog has appointed its first head of international sales as it moves into new markets. 

Andrew Hatherell, formerly of AB-InBev, will be responsible for accelerating rapid growth into new and existing markets to add to the 55 countries BrewDog currently exports to.

He will work with international distributors to scale up existing operations and find new ways to distribute into virgin territories. 

In his previous role Hatherell was responsible for AB-InBev’s Asian markets overseeing all export and licence relationships during his 16 years with the company. 

Hatherell is the latest addition to the management team following the appointment of David McDowall as head of bars in January.

Co-founder James Watt said: “It is awesome to welcome someone of Andrew’s calibre into the BrewDog fold. He has a proven record for successfully strategising international growth, and will bring a wealth of experience to the table. His knowledge of international drinks markets knows no bounds and his appointment is a key step in scaling  our mission to make people as passionate about craft beer as we are, wherever in the world they are.” 

 

 

 

Topics