Brasserie Bar Co’s chief commercial officer Richard Ferrier has been promoted to managing director, MCA understands.

Ferrier joined the group, which operates 20 White Brasserie pubs and 17 Brasserie Blanc restaurants, as group strategy manager in December 2011, and acquired his most recent role as CCO in October 2018.

Prior to joining the Mark Derry-backed business, Ferrier began his career as an associate at AlixPartners (formerly Zolfo Cooper), specialising in mergers and acquisitions and debt restructuring in the leisure sector.

Speaking to MCA last month, Ferrier said the team were in the process of “trying to reposition the business.”

“In the past we were a high street casual dining restaurant business, we developed the pub concept which has been a roaring success and something we all love doing,” he said, “If we don’t see a Brasserie Blanc site getting to where we want it to be, we haven’t been afraid to cash in our chips and deploy the capital elsewhere. It’s something that we will continue to do if the numbers say that we should do it.”

In 2019, the business sold two Brasserie Blanc sites in London and Bristol, and launched three new White Brasserie pubs.

In its FY19 results released last month, it reported an overall sales uplift of 6.7% (to £57.8m). Company EBITDA was up 15.2% to £4m, with a unit EBITDA increase of 15%, something that the business said was “partly driven” by its gross margins (71.9% to 72.3%).