Loui Blake, the vegan and influencer and founder of Erpingham House, has joined By Chloe UK as brand partner.

Blake said joining the brand would “further my mission of bringing plant-based foods to the masses”.

By Chloe currently has four locations in London. It was founded in the US and is operated under license in the UK by Middle Eastern F&B group Qoot.

Blake added: “It’s an opportunity I couldn’t turn down and I know will help further spread the benefits of plant-based foods.”