Jemima Bird, the former Tragus marketing director, is to join the board of Revolution Bars Group as a non-executive director with immediate effect.
The company said that Bird’s appointment brings to its board expertise in branding, marketing and digital communications and a best practice board structure.
Bird is a marketer with experience spanning 20 years in many of the UK’s leading High Street brands. She founded Jbird Consulting in 2013 and is currently working with the Co-operative Group as customer director, which she re- joined in January 2016, on an interim basis, having worked there previously in various branding and marketing roles from 1996 to 2008.
Between 2013 -2015 she was commercial and operations director at Moss Bros PLC and from 2010 to 2013 marketing director at Tragus, the restaurant operator.
She was Marketing Director at Musgrave Retail Partners (Budgens and Londis) from 2010 to 2012.
Keith Edelman, chairman at Revolution, said: “We are delighted that Jemima is joining Revolution. Branding, marketing and digital communication is central to our proposition and Jemima’s experience in large, fast moving consumer companies will be of particular benefit in this critical facet of our business. The Board welcomes Jemima and looks forward to working with her.”
Bird said: “Joining Revolution at this time is exciting. Revolution has a customer profile who live their lives through social engagement. Marketing through the proliferation of channels is ever more important to the success of consumer facing leisure retail businesses. I will endeavour to bring my experience to the benefit of the business and the Board.”
