The Association of licensed Multiple Retailers has announced its new commercial and membership director.

Simon Bull will be tasked with driving the association’s membership and marketing along with the ALMR’s commercial income streams.

Bull was most recently head of membership & marketing at the Energy Industries Council

Previously, he has also worked at the Musicians’ Union as Head of Membership Development and before that, Director of Business Development, Marketing & Communications at the Institute of Hospitality as well as Head of Chartered Director & Head of Business Development at the Institute of Directors.