Virtual brands hit 2,000 on Deliveroo

Some 2,000 virtual restaurant brands are now available on Deliveroo after the number rose by 150% in 2019, MCA can reveal. Orders from virtual brands have rocketed by 220% since January, with the 2,000 virtual brands operated by 1,200 restaurants. “We are committed to helping our partners grow their businesses and offer the widest, most exciting menus, and virtual brands do just that,” Deliveroo CEO Will Shu told MCA.